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"Millennials", (those born in 1984 and upwards) ... Are they managing to balance Life and Technology...?

How are Management Consultants connecting to the so-called "Millennial Generation"? Do you even know what "TLDR" means?  If not, those Millennials may never get round to picking up your marketing message....

 

The Science says that these "Millennials"  hugely exhibit Dopamine addiction,  Impatience,  the need for Instant Gratification;  Lower self-esteem; Depression; inability to form meaningful relationships;  no coping mechanisms....

Apparently this generation has become much more connected to the short messaging app world like Twitter, Whatsapp, Facebook Messenger, Snapchat etc and maybe doesn't have so much time for email...  Have you noticed a new acronym  appearing more frequently?  ..." TLDR".  It stands for "Too Long, Didn't Read" and is used as a label in article summary sections,  as a link to more detail.... 

Maybe messaging this generation (your children, even)  via Facebook Messenger will get you a faster response than does email..... provided you send the summary version, that is, and not the TLDR version ....

Simon Sinek , Motivational Speaker on TED Talks - in "This is Why you don' t Succeed"  explains on the TED platform who Millennials are and the challenges they face: 

https://www.youtube.com/watch?v=3ev7GXzFTPg      You will LOVE it, and learn a lot!!