We recognise that not everyone wants to commit to Membership immediately, some may never wish to do so because of their location or other personal circumstances.  Nevertheless these people will recognise the contributions of the Company and its Members to business, to the profession, and to others through professional achievement, business/professional thought leadership, or philanthropy and may wish to be associated with the prestige of the Company in some way. 

Why are we doing this?  Because when we know who our friends are, regardless of their reasons, we can better develop the relationship.  We know that there are many people in the profession who are not aware of us and we want to make it easy for them to get to know us; some of these people will eventually want to become Members.