Informal Drinks in the City 21 May:  Meet with us at the Golden Fleece
CMCE Virtual Workshop (3rd of 5) 23 May:  Next Gen2.0: Risky Business
Education Supper at Bakers' Hall 19 June:  AI's Role in Higher Education
Click here for our rolling calendar or here for City events

NL November/December 2016


WCoMC is a collegiate forward looking Modern City Livery Company; we maintain City traditions, share expertise and information between fellow members and give back to the community through our pro bono activities.

Our latest City updates

Noorzaman Rashid, Master


Honorary Liverymen

                Dr Andrew Parmley                     Lord Mayor of London  2016-17        [with IPM David Peregrine-Jones]

Alderman Sir Paul Judge

 New Freemen

John Hutton

Adam Skinner

Master's Reception

Guest Speaker - Margaret Casely-Hayford

Geoff Booth and Paul Squire 

John Watson, Rachel Whitehouse, Denise Fellows and John Corneille

Simon Engwell and guests

David Johnson, Barrie Collins, Geoff Llewellyn

Lord Mayor's Show

Management Consultants demonstrate customary courage and style

Mistress Kulbir Shergill on the top deck (at back)

With Sea Cadets Float

Newsletter Editor:

Website Support:


Issue 35:  Nov/Dec 2016


Your Master's Voice...

I'm 6 weeks into the job now! The Installation Dinner went well and I was pleased to have Judith Lowe, the next Master Goldsmith, as a special guest! The New Master's Reception was a sell out, probably because Margaret Casely- Hayford, Chair of Action Aid UK was making an appearance!

As you prepare for the festive season with friends and family please take a moment and think about what contribution you'd like to make to our "Great Modern Livery Company" over the next 12 months.

We need help for our many pro bono projects and certainly your assistance in recruiting people who can benefit from being involved.

This week we will be saying thank you to Past Masters Alan Broomhead, Patrick McHugh and Vicky Pryce for their many years of outstanding service to the Court!  Long may they be involved.

I look forward to seeing you at the Company Christmas Lunch on 5th December at Ironmongers' Hall.

Noorzaman Rashid, Master


Three reasons why Donald Trump would do well to listen to Bill Clinton.... Economist and Liveryman, Dr Rebecca Harding, highlighting the likely main beneficiaries of a more US-centric trade policy and of the enduring uncertainties in Europe since the Brexit vote....

"The wire trick having been consigned to the dustbin of history, the next step was to do some ornithological research which revealed that the heron like to reconnoitre their fishing grounds with a quick overflight before swooping in for the kill; and I therefore stretched a cardboard cut-out of a shark over the top of the pond..."

Past Master Geoff Llewellyn grapples with malign influences which date back to the Big Bang....

CSR Consultancy hand in glove with Pro Bono and Social Enterprise:   A Community Perspective from Assistant Drewe Lacey....

"During the following day the wind got stronger and stronger.  The sea state became agitated and we were using more and more fuel to push through the waves. The Shipping forecast was continuing to say that there were gales in the straits of Gibraltar...."   Sailing in a Force 8 gale towards Barbate, a coastal town in Spain, Liveryman Richard Stewart and crew running literally on diesel vapour... 

On the rollercoaster of representing WCoMC during 2015/16 as Mistress:  Caroline Helm describes the pleasures and the fears....

An Irishman, a Scot and an Italian go on a road trip... Restrained and meticulous - as always - PM Patrick McHugh, PM Mary Collis and Liveryman Gia Campari make a recce to Sicily to set up the next Wine Club trip....

With the pace of change accelerating as never before....  Freeman James Wilk reveals the ways in which management consulting expertise has become more indispensable than at any time in the past....

WCoMC Shop Talk: "Out of the Closet and into the High Street..."  Past Master Bob Garratt reviews the presentation of Christian Eichert, the Jon Moulton PhD Fellow at Cass Business School....


*NEWSFLASH* - The Abseil Challenge team raised over £63,000 net for the Lord Mayor's appeal!   Certificates will be posted.

Dr Andrew Parmley elected Lord Mayor of the City - Everyone in the Company is proud that one of our own, Honorary Liveryman Dr Andrew Parmley, not only plays the organ for us, or bangs up PM Patrick Chapman in the Tower, but has now taken office as the new Lord Mayor.  The Times had a very interesting article about him, which is now on our website.

Christmas Lunch:  12:30 on Monday, 5th December at Ironmongers' Hall, Shaftesbury Place; Barbican  EC2Y 8AA  Book here....  

New Business Blockbuster !  On 1st October, seven WCoMC members launched a book entitled “99 Essential Business Questions”. The Authors are Gia Campari, David Glassman, Michael Jeans, Patrick McHugh, David Peregrine-Jones, David Shannon, Benjamin TaylorThis book (see picture) will make a serious impact on the business market. The book can be purchased through the website -              

Livery briefing: The Livery Committee provides a bi-monthly briefing and diary of City Events. We track these on our website -see the City Pages: click here to view and follow through to the briefings and other publications, including the new City Values Forum guide: "Governing Culture"

Guild of Entrepreneurs are hosting an informal drinks evening on Wed 14th December at the Capital Club, 15 Abchurch Lane, EC4N 7BW.  The Entrepreneurs are an active organisation, whose members are involved in business initiatives across a range of sectors. Any fellow Management Consultants interested in attending this event, contact Frank at and let him know if there are any particular market sectors you are interested in.
In the Spotlight with Radio 4 presenter, Martha Kearney, at The Old Bailey, on Wednesday 8 February 2017 at 6:30-9pm. The renowned presenter will be interviewing 4 A List celebrities, including Damian Lewis and Helen McCrory.  Drinks and canapes to follow.  Proceeds donated to The Sheriffs' and Recorder's Fund.  Details to follow from secretary@srfundnet

Worshipful Preparations for new Brexit cultural marketing hazards....

Cracking the international markets on the Brit Free Trade crusade shouldn't be too difficult.  We can learn the lessons from the big multi-nationals to avoid running into trouble owing to language and cultural differences.  As in the following examples… 

The name Coca-Cola in China was first rendered as Ke-kou-ke-la. Unfortunately, the Coke company did not discover until after thousands of of signs had been printed that the phrase means "bite the wax tadpole" or "female horse stuffed with wax" depending on the dialect and nasal intonation. [This can even be distorted by large tealeaves getting stuck in the teeth]. Coke then researched 40,000 Chinese characters and found a close phonetic equivalent, "ko-kou-ko-le," which can be loosely translated as "happiness in the mouth." 

In Taiwan, the translation of the Pepsi slogan "Come alive with the Pepsi Generation" came out as "Pepsi will bring your ancestors back from the dead." 

Too bad also for the Marketing Dept that in Chinese, the Kentucky Fried Chicken slogan "finger-lickin' good" emerged as "eat your fingers off." 

Plus the American slogan for Salem cigarettes, "Salem - Feeling Free," got translated for the Japanese market into "When smoking Salem, you feel so refreshed that your mind seems to be free and empty." 

And when General Motors introduced the Chevy Nova in South America, it was apparently unaware that "No Va" means "it won't go." Eventually the company figured out why it wasn't selling any cars....

But Management Consultants ALWAYS learn from their mistakes.....!


Note:  Using the "Recent News" tab will bring you to ALL the articles submitted by Members to past newsletters....  use them to find other Members who share your interests and to make connections....! 

This newsletter is produced by the WCoMC Communications Group. Please let us know if you have any items to include in relation to any topics that come to mind! The opinions expressed in this newsletter represent those of the contributors and not necessarily those of the Company.
​WCoMC is a Chartered Charitable Organisation (Privy Council Reference C877) and a Company Incorporated by Royal Charter (Company No. RC000819).